{"id":6886,"date":"2020-03-26T19:12:14","date_gmt":"2020-03-26T18:12:14","guid":{"rendered":"https:\/\/dispensadeitipici.it\/magazine\/?p=6886"},"modified":"2020-03-27T00:54:09","modified_gmt":"2020-03-26T23:54:09","slug":"from-the-workshop-to-the-world-the-enterpreneurial-atelier","status":"publish","type":"post","link":"https:\/\/dispensadeitipici.it\/magazine\/from-the-workshop-to-the-world-the-enterpreneurial-atelier\/","title":{"rendered":"FROM THE WORKSHOP TO THE WORLD, THE ENTERPRENEURIAL ATELIER"},"content":{"rendered":"<style type=\"text\/css\">@media only screen and (min-width: 1000px) and (max-width: 5000px){body.kc-css-system .kc-css-2734640{width: 100%;}}<\/style>\n<section class=\"kc-elm kc-css-3813295 kc_row\">\n<div class=\"kc-row-container  kc-container\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-3134935 kc_col-sm-12 kc_column kc_col-sm-12\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-519402 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-2734640 kc_col-sm-12 kc_column_inner kc_col-sm-12\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2808927 kc_text_block\">\n<h1>FROM THE WORKSHOP TO THE WORLD, THE ENTERPRENEURIAL ATELIER.<\/h1>\n<h4>Shared values, to export the culture of know-how. Starting from training.<\/h4>\n<\/div>\n<div class=\"kc-elm kc-css-731744 kc_text_block\">\n<blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/dispensadeitipici.it\/magazine\/wp-content\/uploads\/logo-mestieri-d-arte-e-design.jpg\" alt=\"neu nuovo e utile\" width=\"100\" height=\"100\" \/><\/p>\n<p>it is a news by <a href=\"http:\/\/mestieridarte.it\/mda\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.mestieridarte.it<\/a><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"kc-elm kc-css-2793738\" style=\"height: 20px; clear: both; width:100%;\"><\/div>\n<div class=\"kc-elm kc-css-1861647 kc_text_block\">\n<p><span style=\"font-weight: 400;\">\u00a0Shared values: let us start from here, from that \u201clittle old world\u201d that is a heritage of knowledge, mind, hands and heart, from that workshop of beauty and wisdom represented by the m\u00e9tiers d\u2019art. A dogma we have been repeating in a loud and clear voice into Mestieri d\u2019Arte magazine (link: <a href=\"http:\/\/mestieridarte.it\/mda\/\" target=\"_blank\" rel=\"noopener\">www.mestieridarte.it<\/a>) for several semesters, a concept that is inscribed in our DNA, our mind, our spirit. The common effort of Swan Group (link: <a href=\"http:\/\/www.arbiter.it\" target=\"_blank\" rel=\"noopener\">www.arbiter.it<\/a>) and Fondazione Cologni dei Mestieri d\u2019Arte (link: <a href=\"http:\/\/www.fondazionecologni.it\/en\" target=\"_blank\" rel=\"noopener\">www.fondazionecologni.it<\/a>). The editorial choice of promoting the art of know-how and\u2026 how to know. Indeed there is no product without communication, above all when we talk about objects that, though precious, are the expression of a non-serialised enterpreneurial culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Easy to say, much less to accomplish. And we come back to the message the magazine Mestieri d\u2019Arte (link: <a href=\"http:\/\/mestieridarte.it\/mda\/\" target=\"_blank\" rel=\"noopener\">www.mestieridarte.it<\/a>) is passionately committed to convey. Italy &#8211; a land so rich in tradition &#8211; has nearly only made mistakes. Not just in the recent years, but ever since the war. Elsewhere in the world, excellences were defended, systems were created to support a structure stretching from apprenticeship to production and trade. On the contrary, only a handful of magnificent soloists resisted here. The post-1968 idea of the right to education, as opposed to the duty of study, of the \u201cpolitical 18 pass\u201d at the university, became the dominant homologated thought. Who worked in a workshop (what a nice word!) was labelled as a poor: he didn\u2019t want to study, thus he went to work. As if the greatness of the true made in Italy had no been created by the arts and crafts. As if our universities produced working places and not unemployed people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0For this reason the new beginning must start from our heritage. From manual skills, but in teh new interpretation of a contemporary artisan merging his own capabilities with the complex universe of design. Let us open our workshops and let new light in. This is non a cultural manifesto for its own sake, nor a proclamation. It represents the individual who does not give in to massification and rediscovers beauty. The beauty that is often in the eye of the beholder. Workshops and artisans are words that taste of poetry. Here the concepts of \u201catelier\u201d must be turned into a new idea: the enterpreneurial atelier, enclosing all. <\/span><span style=\"font-weight: 400;\">\u00a0The strategic axis is the same, founded on the reappraisal of symbolic values, adapted to reality. Creativity, design, qualified workers, experiement, perfection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0To publish is to communicate, conveying an idea from A to B. Despite good intentions it is not always possible to join both ends or to give value. Arts &amp; Crafts &amp; Design, in its small way, succeeded, having been appreciated not only by the people working in the field, by the most careful readers, but above all across the border, by those who know the value of what we are saying. Hence a new step in our story, because the issue you are going to read (not just leaf through!) (link <a href=\"https:\/\/issuu.com\/artigianato\/docs\/acd_6\" target=\"_blank\" rel=\"noopener\">www.issuu.com<\/a>) will travel through the whole world also in its English edition thanks to a strategic agreement with Vacheron Constantin for the international issue, with unchanged contents. Since its foundation in 1755, the Geneva Maison has defended its manufacturing tradition transforming its island in an unviolable stronghold. Now it will give its patronage to Mestieri d\u2019Arte in the declination of Arts &amp; Crafts &amp; Design. A further sign of how Italian ingeniousness can flourish wherever it finds sensitivity, a confirmation of Franco Cologni-s farsightedness and of the quality of alla Franz Botre\u2019s creations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0One last note in defiance of a risky rhetoric. You will find here in the magazine (link: <\/span><a href=\"https:\/\/issuu.com\/artigianato\/docs\/acd_6\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">www.issuu.com<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0 a contribution by Gae Aulenti. the lady of architecture faced the Great Mystery while this magazine was being published. We left it as it was, written in the first person, without annotations or \u201cdistico\u201d. A way to show respect and profound admiration for the greatness of this extraordinary interpreter of creativity, who bent the rules and made &#8211; together with artisans &#8211; the most ambitious project \u201cfeasible\u201d. May the earth be light upon her.<\/span><\/p>\n<\/div>\n<div class=\"kc-elm kc-css-1103556\" style=\"height: 20px; clear: both; width:100%;\"><\/div>\n<div class=\"kc-elm kc-css-1780855 kc_text_block\">\n<blockquote>\n<p>Written by Gianluca Tenti for magazine Mestieri d&#8217;Arte &amp; Design, Anno I, Numero 1, Dicembre 2012, pag.11;<br \/>(link: <a href=\"https:\/\/issuu.com\/artigianato\/docs\/acd_6\" target=\"_blank\" rel=\"noopener noreferrer\">www.issuu.com<\/a>)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/dispensadeitipici.it\/magazine\/wp-content\/uploads\/logo-mestieri-d-arte-e-design.jpg\" alt=\"neu nuovo e utile\" width=\"100\" height=\"100\" \/><\/p>\n<p>Mestieri d&#8217;Arte &amp; Design is an editorial project dedicated to the excellence in Italian and international artisanship, to its origins and to its relationships with creativity and style. Not only stories and products but also materials, techniques, ateliers, schools are narrated onto its pages. And above all, the masters: the artisans.<\/p>\n<p>You can read all volumes of magazine Mestieri d&#8217;Arte &amp; Design<br \/>(link: <a href=\"http:\/\/mestieridarte.it\/mda\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.mestieridarte.it<\/a>)<\/p>\n<p>It is a project by Fondazione Cologni dei Mestieri d\u2019Arte (link: <a href=\"http:\/\/www.fondazionecologni.it\/en\" target=\"_blank\" rel=\"noopener noreferrer\">www.fondazionecologni.it<\/a>) and Symbol s.r.l. (link: <a href=\"https:\/\/www.arbiter.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.arbiter.it<\/a>)<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"kc-elm kc-css-4083492\" style=\"height: 20px; clear: both; width:100%;\"><\/div>\n<div class=\"kc-elm kc-css-2480578 kc_text_block\">\n<blockquote>\n<p>photo credits<br \/>(link: <a href=\"https:\/\/pixabay.com\/it\/photos\/fabbro-ferro-acciaio-3944734\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.pixabay.com<\/a>)<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"kc-elm kc-css-1247675\" style=\"height: 20px; clear: both; width:100%;\"><\/div>\n<div class=\"kc-elm kc-css-3248794 kc_text_block\">\n<blockquote>\n<p><a href=\"http:\/\/www.dispensadeitipici.it\/magazine\/en\">www.tipici.news<\/a><\/p>\n<p>#Tipici<br \/>#Puglia #Basilicata<\/p>\n<\/blockquote>\n<\/div>\n<div class=\"kc-elm kc-css-2472831\" style=\"height: 20px; clear: both; width:100%;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Shared values, to export the culture of know-how. Starting from training.<\/p>\n","protected":false},"author":2,"featured_media":6873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2969],"tags":[],"class_list":["post-6886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taaac-english"],"_links":{"self":[{"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/posts\/6886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/comments?post=6886"}],"version-history":[{"count":0,"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/posts\/6886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/media\/6873"}],"wp:attachment":[{"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/media?parent=6886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/categories?post=6886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dispensadeitipici.it\/magazine\/wp-json\/wp\/v2\/tags?post=6886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}